BMA Digitalorganic traffic growth
From approximately 43 to 120 monthly visitors.
SEO case study
From traffic decline to 180% organic growth.
Strategic technical SEO, search-focused content and ongoing website maintenance helped Resumes Done Right rebuild visibility after major Google updates and attract better-quality leads.
Results at a glance
Early SEO gains that are already commercially meaningful.
The campaign is still compounding, but the recovery is clear across technical health, organic discovery and the quality of new enquiries.
website health score
A technically stronger foundation across 350 crawled pages.
referring domains
Including 143 additional domains shown in the latest audit.
monthly traffic value
Estimated value of the organic visits now earned without ad spend.
A year of Google updates had eroded organic visibility.
Resumes Done Right entered the campaign after twelve difficult months. Several Core and Spam Updates had reduced organic traffic, creating more pressure to rely on paid acquisition.
Social media had kept the brand visible, generating 33K impressions across the reporting period. In June 2026, the focus shifted towards SEO and website maintenance to rebuild an owned, compounding source of targeted traffic.
Recover qualified search traffic without chasing a quick fix.
- Restore the site's technical health and crawlability.
- Rebuild visibility for high-intent resume service searches.
- Reduce long-term reliance on Google Ads.
- Turn stronger rankings into better-quality enquiries.
Our approach
A stronger website first, then content built around search intent.
Sustainable recovery required coordinated technical, on-page and content work—not isolated ranking tactics.
Repair the technical foundation
We audited the site, resolved crawl and indexation issues, removed blockers and improved the structure across 350 crawled pages.
Target high-intent searches
Keyword research focused on the phrases real job seekers use when they are ready to compare or book resume writing services.
Build topical authority
SEO and GEO-optimised articles answered useful customer questions while strategic internal links strengthened priority service pages.
Measure quality, not just clicks
We monitored organic growth alongside enquiries and lead feedback so the campaign stayed focused on commercially useful traffic.
Organic growth creates value beyond a traffic graph.
The recovered traffic is estimated to be worth $242 per month in equivalent advertising spend. More importantly, it reaches people already searching for resume help and keeps delivering value after each optimisation is complete.
“Amazing! I was just thinking this morning that the quality of my leads is on the up.”
Jimmy Curnow, Resumes Done Right
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